Much like Wild One, a simple approach to your About page might work best. Like Wild One—a brand dedicated to making pet products—a clear and straightforward approach to what you do, who you do it for, and what problem you solve can do the trick. You will get only 1 do-follow link from the blog post.
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For entrepreneurs who have a personal brand that goes with their business, this style of About Us page might be better. You can treat your business as one important chapter in a much larger series of stories, starting at the beginning and ending where your ideal reader is introduced as a character. As your users scroll to the end, consider how valuable the “real estate” at the bottom of your About Us page is. Instead of creating a dead end by finishing your brand story or simply listing brand values, entice your audience to explore your products by linking to your best sellers. Incorporate persuasive content (e.g., an explainer video, data visualizations, links to blog posts) that might otherwise clutter your homepage.
The phrase “truly something for everyone.” Don’t tell us how your destination is for everyone. Tell us how it’s perfect for OUR READERS specifically. Your about page introduces you to your customers. Share who you are, why you started the brand, your vision and mission, and how you plan to grow. Treat your About page like your store’s résumé, and make sure it’s updated at all times. The more you share about yourself, the closer your customers will feel to your brand.
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